See How We Brought Build-A-Bear’s Iconic Mascot to Life in a Six-foot Display Fixture

1697482_KSFCaseStudyBuild-A-Bear__FannedV1_081423When Build-A-Bear (BAB) approached KSF Global to help them design a six-foot standing bear for their stores, they had one key goal in mind: To create an on-brand retail fixture that was both visually appealing and safe, so that customers could enjoy it to the fullest extent.

The Challenge

Safety was BAB’s number one concern. The biggest challenge was to ensure that the six-foot plush bear would be secure enough not to topple over if a child were to tug at or attempt to climb the fixture.

It was also essential to ensure the project was completed and delivered on time and was easy to assemble in-store.

The Solution

For KSF Global, the mission was simple: to create a one-of-a-kind in-store experience that would capture children's hearts and uphold Build-A-Bear’s reputation as a trustworthy brand that goes the extra mile for its customers.

 The solution was an innovative and robust structure that would withstand the demands of a retail environment, be easy to assemble, and foster an unforgettable shopping experience.

 Through effective project management, open communication with the client, and multiple prototype iterations, KSF were able to create and roll out 360 six-foot plush bear fixtures that satisfied both aesthetic and safety requirements.

Download the case study to:

  • Read the brief from Build-A-Bear Workshop outlining their three main goals for KSF:
    • To build a visually stunning display fixture
    • Ensure maximum stability
    • Manage logistics smoothly and efficiently
  • See images of the entire production process, from initial prototypes to logistics to the final pieces
  • Gain insight into the project’s journey and understand how we were able to meet BAB’s needs, ensure the project’s success, and achieve a production lead time of 45 days

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